Let me ask you this, if you happen to tape a TV show or movie and then watch it later, do you fast forward through the commercials or do you sit through them? I think the general answer to this would be fast forward through them. The exception to this is when nature calls so you wait until a commercial, then go to the bathroom.
In reading an article this morning, that was also posted on Slashdot earlier this week, Phillips has filed for a patent on technology that could be implemented into a set top box like a PVR that would force a person to watch commercials on recorded programs (by disabling the fast forward buttons during ads) as well as prevent a person from changing channels during a live broadcast. The only way you would be able to skip these ?features? is to pay your broadcaster a fee that let?s you skip them.
Talk about irritating. It will be interesting to see how this plays out as I know a lot of people that would be super pissed about such technology. BLAH!